“Seville has a special color, Seville still has its duende, it still smells of orange blossom…”. This is how one of the most famous lyrics of the Andalusian capital reads, written by Los Del Río, more than 25 years ago and to which a new phrase could now be added: and it tastes like Tanqueray.
The gin brand has launched Flor de Sevilla, a tribute to the city that contains the color and smell of its streets. And how is this possible? Thanks to new technologies, mainly Big Data. Those responsible for the British distillery have analyzed the streets of Seville, its architecture and location, identifying the color range that predominates in it and capturing it in a natural orange color. In addition, as the song says, the capital of Andalusia smells of orange blossom, and this flower is one of the botanicals along with the bitter orange from Seville that stand out in the mix, accompanied by the four characteristic botanicals of Tanqueray London Dry Gin.
